While 360 VR advertising is relatively new, it’s no surprise that there are still plenty of misunderstandings about it. 

If you think that 360 VR advertising means 360 videos or 2D video, then you are among those with a big misconception on this topic, and you may even miss out on the potential in leveraging 360 VR !

An example of a 360 video or 2D video

Show Me The Property Showcases An idyllic neighbourhood  in Singapore

While 360 video can be use for advertising, it’s not the only one. 

Show Me The Property Showcases An idyllic neighbourhood  in Singapore

Besides 360 videos, 360 VR image ads can also be created with 360 images, CGi assets, and believe it or not, traditional or 2D assets ! 

These options give better advantages than focusing on 360 video as they are easier to produce than a 360 VR video. They can even grant you the license to be creative with better user engagement !

What’s your take?

Limitations with 360 videos vs 360VR ad

No matter how exciting videos can be viewed in 360, a 30-second video will always be a 30-second video.

You won’t be able to explore the content at your own pace and your own time, because you are limited to the time span of that video. 

On the other hand, if you have a 360 VR image ad that uses images and sound, then your client can be immersed in the content for as long as they like without being hurried by the time limit.

Imagine the amount of creativity you can inject into your 360 VR image ad when the time limit is being lifted ? It is boundless and limitless !

To make the 360 VR ad more engaging and interactive, Show Me The Property leverages on hotspot technology to take viewers inside hotel lobbies, hotel rooms, and even a booking page. 

We can even bring this 360 VR ad further and include more hotspots for the hotel pool, spa, casino, restaurants, retail shops … to as many venues as you wish to have.  This technology definitely provides viewers the motivation to delve deeper and deeper into the ad as they want to explore every hotspot that’s available to them. Such user engagement is basically boundless and limited only by your imagination!

Attracting More Attention

Your 360 VR image ad can also be more attractive and engaging when it perpetually moves by itself without human interaction.

Check out this example of our 360 VR image ad !

 

Show Me The Property Showcases A bubble teashop in Chinatown, Singapore

Such movement can’t escape the viewer’s attention as it captures the most primal of human behaviors when the eyeballs start  seeing objects move in our peripheral vision.

With all these options, you can see that 360 VR advertising is really more than just video.

Had we made it clear on what360 VR advertising is, and how different it is from  branded 360 videos?

If the lack of 360 assets is preventing you from leveraging on 360 VR advertising, here’s a little secret: you don’t always need 360 assets to leverage 360 VR ads. 

Learn more about how Show Me The Property is ready to create your custom 360 Degree VR in whatever format that best meets your needs.

Take a look at our portfolio for used cases and have a better understanding on how we can help you. We are interested to help you to emerge stronger from the effects of the Covid pandemic.

We encourage you to dream big and ask questions. 

Reach Out to us, we are eager to surprise you.

 

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